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[BEC口语] Giving a Presentation 大会发言

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发表于 2011-8-17 14:33 | 显示全部楼层 |阅读模式
Presentation 口头报告,陈述,介绍,展示
Product presentation 产品展示会
Posture 姿势
Massage 按摩
Work 起作用
Preferably 更可取的是,最好是
Aggressive 挑衅的,咄咄逼人的
Assertive 自信的
Withdrawn 怕羞的
Fidget with (不安或心不在焉地)摆弄
Mannerism 姿势,(尤指说话的)习惯
Irritating 使人不愉快的,令人心烦的
Presenter 发言人
Message 信息
Powerpoint 电子演示软件
Impressive 令人印象深刻的
Shop floor workers 生产第一线工人
Feel 感觉
Public speaking 演讲,演讲技巧
Wireless lapel mike 无线佩戴式话筒,也叫lap microphone
unique selling proposition 独树一帜的产品特色,简称USP
Professionalism 专业水平,专业服务
Added interest 增加兴趣
Transport connections 交通便利状况
Advertising agency 广告公司
Prize Give-Away 有奖问答(活动)
How to Make a Good Presentation
如何确保发言成功
When you’re making a presentation, your posture can affect the quality of your voice.
发言时,姿势有可能影响声音效果。
The way you stand, you know, the position of your head, neck and shoulders and feet and so on is important.
大家知道,站立的方式,头部,脖子和肩膀以及脚的位置等都很重要。
Check that your feet are parallel and apart and your weight is slightly forward on your feet. Make sure that your knees are relaxed, as if you are tense your back will suffer.
检查脚是否平行分开,站立时身体重量微微向前倾,尽量使膝盖放松,一旦紧张,背部就会疼痛。
Pay special attention to your head.
要特别注意头部位置。
Look straight ahead and don’t push your neck out or drop it on to your chest.
要正视前方,别把脖子向前伸,或者耷拉在胸前。
Now most of us feel quite nervous before we speak in public.
许多人在大庭广众前说话会感到紧张。
You’ll feel better if you spend some time dealing with the tension.
用些时间缓解紧张情绪会使情况好转。
It’s a good idea to try and think about what it is that’s making you feel this way.
一个很好的办法是,好好想想究竟是什么使你紧张。
That way you can have some time dealing with the tension.
这样你就能对它有所控制。
Next, try and locate the area of tension in your body.
接下来,找出身体上的紧张部位。
Often it’s your neck or your shoulders.
经常是在脖子上或肩膀上。
Then concentrate on massaging these parts and consciously trying to relax them.
然后专门按摩这些部位,有意放松。
Believe me, it works.
相信吧,很管用的。
Let’s think about what you say, now. to maximize your performance make sure you are well prepared.
现在来看看说话的内容。要想达到发言的最佳效果,一定要充分准备。
Look over your notes, practice what you want to say, preferably out loud, and then, perhaps most important of all, try to feel you really want to share your subject with your audience.
仔细阅读发言要点,反复练习想说的话,最好是念出声来。接下来最重要的也许就是尽力找到感觉,感觉自己真的想与听众分享自己的见解。
If you feel and share your enthusiasm with them, you’re more than half-way there.
一旦做到与听众产生共鸣,便获得了大半的成功。
Remember that how people feel about you and what you are saying to them will depend on our body language.
还要记住,人们对发言者及其所说的内容感觉如何,决定于发言者的身体语言。
There are three main behaviour types: passive, aggressive and assertive.
身体姿势主要有三种:被动型、咄咄逼人型和自信型。
You can use any of these types, although I think the assertive posture is one that suits most occasions best.
三种都可以用,但我觉得自信型的姿势符合大部分场合。
The passive body type has a withdrawn posture.
被动型的身体姿势表现为害羞。
You may fidget a bit with your hands and hair.
可能会不自在,出现搓手、挠头的动作。
In fact, I remember a well-known politician who whenever he was speaking would constantly massage the top of his head.
事实上,我记得曾经有一位著名的政治家每次说话都习惯不停地按摩头顶。
So beware of those funny little mannerisms. They can become intensely irritating to an audience.
要注意避免此类可笑的小动作,它们很可能会惹恼听众。
If your posture is aggressive, however, you tend to be quite rigid.
咄咄逼人型的姿势僵硬。
You could be constantly swinging your leg or crossing your arms and clenching your fists and the audience will feel uncomfortable.
发言者可能会不停地颤脚,或者交叉双手,紧握拳头,听众会因此感到不舒服。
Your voice will often sound harsh or sharp and your audience may then feel quite aggressive towards you and that’s something you don’t want if your aim is to get them to see your point of view.
持这种姿势的人往往声音刺耳尖利,听众进而对发言者产生抵触心理。这显然是发言者不愿意看到的,因为它会阻碍听众了解发言者的观点。
That brings me to the assertive posture.
接下来是自信型的姿势。
Now you’re standing straight, feeling comfortable and calm with your arms hanging loosely at your sides.
发言者身体挺直,感觉平静放松,双臂自然垂放在两侧。
In this position there is minimal tension and your voice is full, clear and varied.
在这种姿势下,发言者可以做到声音饱满、清晰、抑扬顿挫。
You’re a delight to listen to.
这样的发言悦耳动听。
Finally, a few do’s and don’ts when it comes to looking after your voice, especially before giving a speech or whatever. It’s a big obvious but avoid smoky areas, and alcohol, too.
最后,是一些发言前如何保护嗓子的注意事项,不说也明白,要尽力避开吸烟场所,也不要喝酒。
Drink plenty of fluids, especially things like fruit juice or even coffee or tea and keep your throat moist while you’re speaking.
发言时,大量喝水,特别是诸如果汁,甚至包括咖啡或茶之类的流质食物,保持喉咙湿润。
PART ONE: INTERVIEW
(1)   Do you like to attend a conference?(Why?/Why not?)
你喜欢外出开会吗?(为什么?)
Yes. It’s a chance to get away from the office and there is the opportunity to share experiences.
(2)   What do you think are the basic qualities of a presenter?(Why?)
你认为发言人的基本素质有哪些?(为什么?)
A presenter should be confident, eloquent and with a good sense of humor. In that way he will be pleasant to listen to.
(3)   Do you think it is a good idea to use PowerPoint in giving presentations?(Why?/Why not?)
发言时使用电子演示软件是否比较好?(为什么?)
Yes. Effectively used powerpoint creates visual effects and can make the presentation more impressive.
(4)   How important is a crowded atmosphere to successful presenting?(Why?)
人多热闹的气氛对发言成功重要吗?(为什么?)
It can be very important. A crowd means popularity and keeps both the speaker and the audience excited which is vital for the success of a presentation.
PART TWO: MINI-PRESENTATION
What is important when…?
Preparing for a presentation to new staff          为新员工做介绍性发言应注意哪些要点?
l       Information included                        所含信息
l       Facilities needed                           所需设施
l        
In preparing for a presentation of a company to new staff, information included is very important. I think it should cover a brief profile of the company, including its history, its organizational structure, business scope and achievements over the years, etc. This can be followed by some basic information about the company’s major markets and goals and targets, which is important to get the new staff better understand their jobs and tasks. And finally, the presentation should tell something about the safety regulations of the company.
To ensure the success of the presentation, some facilities are needed, such as OHP, the microphone and powerpoint that work. They can help to make details more clearly expressed and the presentation more impressive to the new staff.
In addition, the environment of the presentation is also important. The place should be nicely decorated to give the new employees a feeling of being welcome and a sense of being part of a large team.
准备为新员工做演讲的时候,所包含的信息非常重要。我认为应该包括公司简介,诸如其历史、组织结构、业务范围以及过去一年所取得的成果等等。这可以包括一些关于公司主要目标市场的基本信息,这对于让新员工更好的了解他们的工作以及任务很重要。最后,演讲内容应包括公司安全法规的内容。
为了确保演讲的成功,需要一些设施比如投影仪,麦克风以及幻灯片演示,这些设施能够有助于更清晰的表达细节也能使新员工更加印象深刻。
此外,演讲的环境也很重要。演讲地应该是装修精良的,让新员工感到被欢迎,有归属大团队的感觉。
What is important when…?
Planning a presentation                       准备发言需注意哪些要点?
l       Practicing beforehand                     事前练习
l       Researching the topic                     对发言题目进行深入研究
l        
When planning a presentation, it’s important to research the topic. By doing so, you can have access to more information and details about the topic, better understand the topic, and gather more supporting idea to make your presentation convincing and impressive.
Another important thing to do is to practice beforehand, like looking over your notes, practicing what you’re going to say, and trying to feel you really want to share your subject with your audience. It’s an effective way to be familiar with what you’re to talk about and to get a feel of speaking to the public. That can help you free from nervousness or stage fright caused by lack of experience in public speaking. You can be more confident and give a better performance.
Dressing properly is also important. The clothes you wear are what gets the audience’s attention first and will have a significant impact on how people feel about you and what you are saying to them.
准备发言的时候,对发言题目深入研究很重要。通过深入研究,你可以获得更多关于主题的详细信息,更加了解主题,并且获得更多支持的想法来使你的演讲有说服力,令人印象深刻。
另一个重要因素是事前练习,例如回顾你的笔记,练习你即将要说的内容,也尝试去感觉你真正希望观众与你分享的主题。这是熟悉你所要谈论内容的有效方法,而且会让你找到当中演讲的感觉。这也能有助于因为缺少公众演讲经验而紧张和怯场的情绪得到缓解。会使你更自信取得更好的成绩。
合适的穿着也很重要。你所穿着的服装会给观众第一印象而让人们对你说话的感觉有重大的影响。
What is important when…?
Organizing a product demonstration         组织产品展示会需考虑哪些要点?
l       Presenter                             演讲人
l       Audience                              听众
l        
When organizing a product demonstration, the person who gives the presentation is the most important. A good presenter knows what his audience want and is able to demonstrate in a clear, concise, accurate and honest way to grab their attention, to get them to see what is really good and superior about the product. This can arouse their interest to buy which is what the demonstration aims at.
The audience is also very important. They have to be prospective customers or people who are interested in the product. Their participation and interaction can be helpful to the success of the demonstration. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the demonstration.
It is also important to offer free samples to attract more people and let them know more about the product.
组织产品展示的时候,演讲者是最重要的。一个优秀的演讲者了解观众所需而且能够用清晰、简明、准确和诚实的方式来展示以吸引大家注意,让观众看到真正优秀和高端的产品。这样可以引起观众的购买兴趣以达到展示的目的。
观众也很重要。他们中有潜在客户或者对产品感兴趣的人。他们的参与及互动有助于展示的成功。首先要确定目标观众是谁以及接下来要达到的结果,在展示前向这些目标受众发送邀请函。
提供免费的样品来吸引更多的人让他们更加了解产品也是很重要的。
PART THREE: DISCUSSION
Choosing a Venue for Product Prensentation
Your company is considering choosing a venue for product presentation. You’ve been asked to make recommendations about what basic requirements the venue has to meet. Discuss and decide:
l       what facilities the venue should provide
l       where the venue should be located
选择举办产品展示会得地点
你们俩所在公司正在考虑选择某个地点召开产品展示会。请你们俩对该地点需符合什么基本要求提出建议。讨论并决定:
l       该地点需提供什么样的场地和设备
l       该地点需坐落在哪个位置
A: Well, you know our company is going to organize a product presentation and needs to choose a venue. What basic requirements do you think the venue has to meet?
B: I think there are some facilities that we cannot do without. You know, for a product presentation, the purpose is to give information and to arouse the audience’s interest to buy the product, so a lecture-hall like auditorium would be desirable.
A: Do you mean the kind of halls with the tiers of seats rising one above another?
B: Exactly. It is expected that there will be a lot of people coming, so we have to consider the layout of the presentation room. A lecture-hall like auditorium is good for concentration.
A: You’re right. It should not be a U-shaped room for seminars or a round-table room for discussion.
B: And the room has to be equipped with basic presentation facilities, such as flip charts, equipment for using powerpoint effectively, mocrophones, white board and OHP, etc, so as to better publicise and promote the product to all prospective customers.
A: Speaking of microphones, we’d better ask for a wireless lapel mike. With that, the presenter can move about the platform to make the atmosphere more lively.
B: Even with all the facilities ready, ample preparations should be done before the presentation to ensure that nothing goes wrong even when the PC crashes and the projection system fails to work.
A: Another important thing is location of the venue. We’d better choose a starred hotel with a complete range of conference facilities.
B: I agree. A starred hotel gives a certain status to the presentation.
A: Yeah. It is likely to be associated with reliability and professionalism, which can leave a better impression on people attending the presentation.
B: And the hotel should be nicely located at the center of the city with good transport connections. In that way, more people will come.
A: And more people will know about the product.
A: 你知道我们公司将要选择一个地点来举行产品展示会。你认为什么样的地点能满足基本需求?
B: 我认为与有许多必须提供的设施。你知道为了产品展示,目的是提供信息让观众产生购买产品的兴趣,因此像礼堂这种演讲大厅是必不可少的。
A:你的意思是那种作为一级比一级高的大厅么?
B:是的。期待将会有很多观众到来,因此我们必须考虑演讲大厅的陈设。像礼堂这样的演讲厅有利于集中注意力。
A: 是的。不应是为研讨会或者圆桌会议讨论用的U型房间。
B:房间也应该具备基础的演讲设施,比如挂图、有效使用投影幻灯片的设备、麦克风、白板及投影仪等。能够更好为潜在客户宣传和战士产品。
A: 发言用的麦克风,我们最好要求无线佩戴式话筒。用这种话筒,演讲者可以在演讲台上移动使气氛更加生动。
B:即使准备好所有设施,在演讲前充分的准备能够保证即使当电脑崩溃和投影系统无法工作时,也不会出错。
A:另一个重要的因素是演讲的地点。我们最好选择在会议设施齐全的星级酒店。
B:我同意。星级酒店展示了演讲的地位。
A:是的。星级酒店可以让观众联想到可依赖性和高职业标准。可以为出席者留下一个好的印象。
B: 而且酒店应该坐落在市中心地处便利的地区具备良好的交通。这样一来,更多的人回来参加。
A:而且更多的人将会了解相关产品。
(1)   Are product presentations you go to always successful?(Why?/Why not?)
你参加过的产品展示会是否都很成功?(为什么?)
Yes. There are a few product presentations I go to and they are all successful. I think the reason is because the presenters know well about the products and exude professionalism. And their style is really entertaining.
(2)   How important is it to prepare effectively for a successful product presentation?
充分准备对办好产品展示会有多重要?(为什么?)
Preparing effectively will help you establish crystal clear objectives so that you can focus you energies on what you’re trying to achieve and what you’re trying to achieve and what your audience wants to hear. That may maximize your chances of success.
(3)   Who do you think should be invited for a product presentation?(Why?)
你认为产品展示会应该邀请谁?(为什么?)
People to be invited for a product presentation may include agents, dealers, those from advertising agencies and the media, as well as regular and prospective clients of the company’s products.
(4)   How to make your new product or service different from other peer products at a product presentation?(Why?)
在产品展示会上如何使你的新产品或服务有别于其他同类产品?(为什么?)
By putting emphasis on the unique selling proposition of the new offering since it gives a product or service added interest.
(5)   What activities can be organized at a product presentation?(Why?)
产品展示会上可以组织些什么活动?(为什么?)
A Prize Give-Away with questions and answers about the new product can be organized after the presentation. It’s a good way to provide product background and make the product better know to people.
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 楼主| 发表于 2011-8-22 13:46 | 显示全部楼层
http://club.topsage.com/thread-2563051-1-1.html WORD版
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 楼主| 发表于 2011-8-24 19:43 | 显示全部楼层
  WORD 版 PASS BEC 新编剑桥商务英语口试必备手册(中高级)
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