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BEC写作必备手册----第八篇

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金币

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BEC V

发表于 2014-7-8 09:52 | 显示全部楼层 |阅读模式
* Your company recently sponsored an event and the head ofmarketing has asked you to write a report about it.
* Write your report for the head of marketing
Outlining the reasons for choosing to sponsor the event
Describing the positive outcomes of sponsoring the event
Explaining the disadvantages that resulted from sponsoringthe event
Making recommendations concerning future sponsorshipactivity
l  Write 200-250 words
Report on Sponsoring “2009 Super Girl”
Introduction:
This report aims to find out reasons of sponsoring”2009super girl” on Hu’nan TV and evaluate this decision so as to guide next year’ssponsoring policy.
Reasons:
The company sponsored this year’s “super girl”, as it wouldbe shown on Hu’nan TV. It was hoped that this exposure would increase publicawareness of the company name and its products because the candidates, hostsand hostess will make recommendation to our casual clothes during the breaktime.
Advantages&Disadvantages:
We commissioned a market research company to carry out anon line survey in the week following the broadcast, and this showed a rise offive percentage points in public recognition of our name, compared with a yearago. In addition, sales jumped by nearly 50 percent immediately after theprogram, higher than at this time last year. Also, we have received more offersthan last year since we sponsored it.
The cost of sponsorship was greater than expected, and hadtaken up over half the total marketing budget for the current financial year. Theresearch found that too many offers brought another problem: it is impossiblefor the company to finish the tasks timely because we lack enough equipment andskilled workers.
Recommendation:
It would be advisable that sponsorship should be based onthe company’s financial ability and strictly follow its annual budget. Besides,proper investment on new equipment and staff would contribute to the company’s development.

2014、11-2015、02 单词 单词
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发表于 2014-7-9 17:48 | 显示全部楼层
很有用,我觉得BEC 中级很难,考了两次都失败了,花了不少钱呢
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发表于 2018-9-5 17:10 | 显示全部楼层
谢谢
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大家网高中一年级

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发表于 2018-9-5 17:10 | 显示全部楼层
谢谢
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